The hidden reading problem
For more than 60 years the U.S. Department of Education has found that nearly 70% of the population experiences some level of reading difficulty. These issues present day-to-day challenges that range from distracting eyestrain to debilitating reading failure.
Focused on a solution LEXEND started with the BIG question –
What if the approach to reading proficiency issues was reimagined- What if simply changing typographical factors, including size, hyper spacing and stretch made a difference to successful reading, understanding and retention of concepts read? That is just what LEXEND did and success followed.
LEXEND OPTIMIZES INDIVIDUAL READING PERFORMANCE MATCHING TEXT FORMAT TO VISUAL PROCESSING SPEED MEASURED BY A FLUENCY TEST.
FAST. ACCURATE. EMPIRACAL.
LEXEND is changing the way the world reads
LEXEND formatting has been used in clinical settings and school-based studies since 2001, including the latest two school-based studies in March 2018 in the San Francisco Bay Area in conjunction with a Fortune 500 tech company, and in June 2018 with the soon-to-be-released (Google) variable font conducted in southern California at a Title I designated school.
The LEXEND journey to here
LEXEND has been discussed in two Stanford labs, at HP and Microsoft, was listed on Apple K-12 Assistive Technology from 2003-2005, has recently been referenced in research and patents by Adobe, and will soon be released on Google as a variable font. Click to view a presentation of LEXEND variable font at ISTYPE 2019-Istanbul.
Founded in 2000, LEXEND came about from a desire to make reading easier for everyone. As an Educational Therapist, Bonnie Shaver-Troup, EdD, observed that reading issues masked the individual’s true capability and intelligence. She theorized that these issues were a sensitivity to typographical factors and began manipulating multiple text factors to find a match between text format and an individual’s optimized visual processing capabilities©.
After careful research and years of testing a LEXEND beta font, Bonnie was able to determine that while traditional approaches to reading issues focused on cognitive-based solutions,perception-based solutions were faster and more efficient in helping improve reading performance and cognition.
After meeting Thomas Jockin– a typeface designer and founder of TypeThursday- in 2017, Bonnie and Thomas, combined forces to design an online variable-font solution that would ultimately give the reader complete control over their own reading experience and improve retention and comprehension.
What began as a seed in the home office of an educational therapist has become a world-class reading solution available to English-language readers across the world.
Let’s make reading easier, together
Watch this page for updates coming soon on how to access the LEXEND products for yourself.
Join the movement and change the reading world!
changing the way the world reads
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